The Residents

When SUPERNATURAL was renamed and rebranded as THE RESIDENTS, we sought to create an image that was a little edgier, a little more fresh; geared towards young professionals in the San Francisco Bay Area with not only a taste for great product and furniture design, but an appreciation for its value.

The goal was to create a site where visitors could not only see available inventory with links to specifications, but could learn about the designers who created many of the pieces. By offering this information we hoped to get others excited about the creation process behind the design of the products we were selling. We wanted to tell their story; the story of the objects.