EMERALD CITY GOWNS
- logo design, brand identity -
Emerald City Gowns began as one of the first boutique bridal consignment shops in the San Francisco Bay Area. The concept was to offer the local green bride the chance to find a "recycled" dress they love for far less than it might be new, and the first logo emphasized that. As the business grew and the owner began offering a selection of new and made-to-order gowns, she was interested in a re-branding and website re-design that would give the business a more elegant and sophisticated look, and bring attention to the sale of the new gowns.